VH1’s newest competition series, SIGNED, featuring Rick Ross, The-Dream and Roc Nation’s Lenny S. is scheduled to premiere on July 26 at 9 p.m. ET/PT. The series is comprised of eight hour-long episodes, the series shadows three music moguls in Atlanta as they seek to develop unsigned hip-hop and R&B artists.
The show’s aspiring artists will go through auditions, skill-honing workshops and challenges to see if they have what it takes to make it in the music industry. Along the way, the contestants will participate in personal sessions with Ross, The-Dream and Lenny S. that will also feature surprise collaborators such as DJ Khaled, Meek Mill and Bangladesh. The end goal: an opportunity to be signed to Ross’ Maybach Music, The-Dream’s Radio Killa Records or Roc Nation.
The show will be executive produced by Mark Burnett, the man behind other major reality-talent competitions such as Shark Tank and The Voice.
“What an incredible opportunity it has been to bring together these cutting edge, one-of-a-kind music moguls who are at the top their games,” said Burnett in a statement. “Watching them discover and mentor the next greatest talents in hip-hop and R&B is a new type of gritty music competition.”